Fifteen years of making customers the story.

Built an enterprise customer engagement engine at the pace of AI.

Stood up an enterprise customer innovation board from scratch across multiple verticals, hosting a white glove, memorable, luxury experience for Fortune 500 executives. Shipped flagship customer films, written stories, and social-first content.

Led customer storytelling from seed-stage through IPO.

Led global customer marketing and storytelling strategy, creating executive customer experiences and premium content across events, keynotes, media, social, web, and campaigns.

• Directed customer engagement efforts supporting Confluent's IPO, securing 50+ executive customer references, 10 flagship case studies, and video testimonials featured in the S-1 and investor roadshow
• Helped launch Confluent's inaugural Customer Advisory Board, executive sponsorship program, and Voice of the Customer initiative to deepen executive relationships and inform business strategy
• Built a scalable content strategy and operations model that aligned marketing, product, sales, and creative teams around consistent customer narratives and brand storytelling
• Led cross-functional programs responsible for more than 60 strategic content assets supporting global go-to-market initiatives

Turned customer stories into enterprise pipeline.

Led customer marketing strategy, executive storytelling, and customer advocacy programs to strengthen brand awareness and support enterprise sales.

• Built and scaled a global customer reference and storytelling program, generating more than 100 customer assets and executive references through strategic relationship development
• Partnered with Sales and Marketing leadership to identify high-value customer engagement opportunities supporting product launches, campaigns, and industry events
• Expanded responsibilities to lead corporate social media strategy, launching targeted executive engagement campaigns that significantly exceeded industry performance benchmarks
• Recognized with the 2019 President's Club award and Marketing Star Award for exceptional business impact and leadership

Operationalized enterprise references at category-leader scale.

Helped build ServiceNow's global customer advocacy program from the ground up, developing executive customer relationships, strategic content, and sales enablement assets that supported worldwide growth.

• Led global social media strategy, executive communications, and influencer engagement initiatives, partnering closely with PR, Analyst Relations, and executive leadership
• Directed integrated digital strategy for ServiceNow's flagship customer conference hosting 10,000 attendees, collaborating across marketing teams to maximize executive engagement and brand visibility
• Created employee advocacy and executive social programs that expanded brand reach and strengthened customer engagement at scale
• Managed agency partnerships, budgets, and cross-functional marketing initiatives supporting corporate communications and major events